Impulse buying a literature review

ABSTRACT Research scholars and academic Practitioners have been interested in the field of impulse buying. Com › Impulse purchase literature review. ] : Sage, ISSN 0972-1509, ZDB-ID 2004354-5. This review has been undertaken with a aide en dissertation specific focus on understanding the phenomenon of ‘impulse buying’ and the factors that work towards motivating impulsive action in perspective of buying. The aim of this study is to present a detailed literature review of the impulse buying behavior by analyzing the various researches in the field of consumer behavior.. Step 1 – Search for relevant literature. LITERATURE REVIEWS Dhruv Mathur, Avdesh Bhardawaj (2018) in their research paper they concluded purchase decision literature review that the buying behavior of the consumer about the car is dependent on the brand image of the car and manufacturer wilson, et. (2010) categorized impulse buying as hedonic behavior that is associated with feelings and psychosocial motivations instead of thinking and functional benefits. The impulse buying have been investigated by consumer behavior researchers and marketing academician more than a half century. Step 2 – Evaluate and select sources. The paper employs qualitative-descriptive study using secondary research data The initial stage of a systematic literature review involves identifying the academic papers from EBSCO, Emerald Full text, and Scopus that are most influential and relevant to online impulse buying behaviour. Step 5 – Write your literature review. Also, impulse buying is prone to occur with diminished regard for its consequences" (Rook 1987, p. 2016 – Kabul Tarihi (Accepted): 20. IMPULSE BUYING BEHAVIOR-THE LITERATURE REVIEW * MR. This has resulted in some contradictory findings and a lack of an overarching theoretical framework for understanding the IB process and its outcomes IMPULSE BUYING BEHAVIOR-THE LITERATURE REVIEW * MR. Impulse buying research is essential impulse buying a literature review to assess the development of the literature and identify avenues for future research in the domain. This research paper investigates the phenomenon of impulse buying behaviour during pandemic as well as the factors behind the impulse buying behaviour. Purpose of the Study: This structured literature review looks at Impulse Buying Behaviour in both virtual and brick-and-mortar contexts. After a thorough literature review to explore key factors Global business review - New Delhi [u. Though impulse buying may leads to emotional conflicts sometimes, number of researches show that consumers do not regard impulse buying as wrong but a favorable evaluation instead (Dittmar et al, 1996; Hausman, 2000; Rook, 1987) Examples of literature reviews. Third, this is the first meta‐analysis review in the area PIMT Journal of Research Volume -11, No. Impulse buying was redefined as occurring "when a consumer experiences a sudden, often powerful and persistent urge to buying something immediately. Conceptual framework of impulse buying and its factors. Step 4 – Outline your literature review’s structure. Paul and Criado (2020) suggest conducting a structured systematic litera- ture review to consolidate expanding and dispersed knowledge in a domain. A systematic literature review on a particular field is necessary to understand the field (Tranfield, Denyer, & Smart, 2003). Efforts have been inclined to understand characteristics of impulsive. ” And this definition is can be found in the research of Cobb and Hoyer (1986) and Kollat & Willet, 1967) “Impulse buying is a purchase that is unplanned, the result of an exposure to a stimulus, and decided on-the-spot. -2 (January to June) 2019 UGC Care Listed Journal PP: 39-42 ISSN No: 2278-7925 A REVIEW STUDY ON INHIBITING FACTORS OF IMPULSE BUYING BEHAVIOR OF ONLINE. IMPULSE PURCHASE IN BRICK-AND-MORTAR STORES Stern (1962) wrote that impulse buying is synonymous with “unplanned buying” and defines it as “any purchase which a shopper makes but has not planned in advance. Furthermore, this research helps the overall retail. Thus, the present study was conducted to determine whether individual cultural values can influence consumers’ impulse buying tendencies among Indian consumers PIMT Journal of Research Volume -11, No. Impulse buying (IB) is one of the most fragmented concepts in the marketing and consumer literature. STIMULATING FACTORS OF IMPULSE BUYING BEHAVIOR: A LITERATURE REVIEW Mustafa ÜNSALAN* Geliş Tarihi (Received): 29. Literature review reveals that culture is an important variable driving consumer behaviour.

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This is followed by a series of literature reviews to identify the underlying phenomenon of external stimuli behind the impulse buying. By impulse buying a literature review conducting a literature review, social interaction is one of the key elements influencing impulse buying a literature review users' online buying behaviour in social commerce (Abdelsalam et al. First, we review the widely used consumer theory and its extended application in recent. Step 3 – Identify themes, debates, and gaps. The purpose of the study was to identify, evaluate, and synthesize the relevant research results to customer service essay introduction develop an abstract of current evidence by using unambiguous procedures to find what can consistently be said based on these researchers that can. 11 IMPULSE BUYING BEHAVIOR-THE LITERATURE REVIEW * MR. Introduction By Mary Maxey October 24, 2019. After a thorough literature review to explore key factors. The aim of this study is to present a detailed literature review of the impulse buying behavior by analyzing the various researches in the field of consumer behavior Impulse buying is a kind of unplanned buying which is sudden, compelling and hedonically complex (Bayley and Nancarrow, 1998). Second, it specifically recognizes and discusses the triggers of IB, by drawing on literature related to the buying process, intentions and motivations. This is evident from the fact that it accounts for a substantial amount of sales made. **PROFESSOR IN KLUBS, KL UNIVERSITY. Keywords: Impulse Buying, Web Related Cues, Mood, IBT, Aesthetic Appeal. After a thorough literature review to explore key factors The impulse buying have been investigated by consumer behavior researchers and marketing academician more than a half century. Such an impulse is hedonically complex and may stimulate emotional conflict [40] Global business review - New Delhi [u. Such an impulse is hedonically complex and may stimulate emotional conflict [40] (2010) categorized impulse buying as hedonic behavior that is associated with feelings and psychosocial motivations instead of thinking and functional benefits. Thus, a lack of an up-to-date systematic lit-erature review on impulse buying warrants a need to systematically review the literature to provide a state-of-the-art synthesis of impulse buying research. When studying the offline/online purchase impulse literature, there is a relative confusion regarding the concepts, approaches, and relevant theories as often the two retailing spheres are considered separately PIMT Journal of Research Volume -11, No. The impulse to buy is hedonically complex and may stimulate emotional conflict. Furthermore, the paper presents latest trends and themes that emerge there. Structured review synthesizes the literature in terms of theo-. KISHORE BABU *RESEARCH SCHOLAR, KL UNIVERSITY. The paper employs qualitative-descriptive study using secondary research data. 1 Theories of Impulse Buying Behaviour The emotional/impulsive decision making theory and impulsive buying Impulsive buying is grounded and theoretically underpinned within the emotional or impulsive decision making view to consumer decision-making by Schiffman and Kanuk (2007).